What Should a Real Estate Agent Post on Social Media?
Six posts cover most of an agency’s month. Here they are, in the order they usually happen, with what each one needs.
The 6 posts to run each month
- Listing launch. New photos and the price guide, posted the day the listing goes live. Name the suburb and the standout feature.
- Open home reminder. Posted the morning of the open home. State the address, the day and the time.
- Auction reminder. For a property going under the hammer. State the date, the time and the location, and ask people to register to bid.
- Sold post. Posted once a property sells. Thank the seller and name the suburb.
- Market update. One suburb, one period. State the median price, the number of sales and the days on market, with the source.
- Testimonial. A real quote from a seller or a buyer, with their name and suburb.
Updated September 2026. Source: YourPropertyPilot, from what Australian agencies post each month.
Cover the whole life of a listing.
A listing launch and an open home reminder run for every property. An auction reminder only applies when a property is going under the hammer. A sold post closes the loop. A market update and a testimonial are not tied to one listing, so they fill the weeks between them.
Post to what is happening, not to a fixed schedule. A quiet week with no new listings is a normal week, not a missed one.
What YourPropertyPilot does for you today.
Social Posts, in beta
Social Posts turns your agency’s own listings, reviews and recordings into posts, and publishes them to the accounts you connect. It is running today for the first customers.
Ten free posts
Send three of your own reviews or posts. Get ten finished posts back within 24 hours, in your colours. No card, and yours to publish either way.
Updated September 2026. Source: YourPropertyPilot’s Social Posts and ten free posts offer, published on this site.
Common questions.
What should a real estate agent post on social media?
Six posts cover most of an agency’s month: a listing launch, an open home reminder, an auction reminder, a sold post, a market update and a testimonial.
How often should a real estate agent post on social media?
Post to what is happening, not to a fixed schedule. A listing launch and an open home reminder run for every listing. A market update and a testimonial can run in the weeks between listings.
Does YourPropertyPilot post to social media for agents?
Yes, through Social Posts, running today for the first customers. It turns an agency’s own listings, reviews and recordings into posts and publishes them to the accounts you connect. New agencies can try it first with ten free posts.
Want Your Posts Made for You?
Send three of your own reviews or posts. Get ten finished posts back within 24 hours. No card.