Marketing Costs

What Does It Cost to Market a House in Queensland?

Marketing a Queensland home for sale costs $3,600 to $10,800 + GST. Agent commission comes on top. Here is the breakdown, with the source for each figure.

The typical cost, by item

Item Typical QLD cost
Photography, floorplan & drone $600–$800 + GST
Styling (partial to full furniture) $2,000–$6,000 + GST
Campaign (online listing, signboard, print) $1,000–$4,000 + GST
Agent commission 2.5%–3% + GST of the sale price

Updated September 2026. Compiled by YourPropertyPilot from Kath Chown Real Estate, Empire Legal (31 July 2026) and the REIQ.

Related: what reclaimed time could add to your listings

The range depends on the property and the agent.

Photography, floorplan and drone footage sit at $600 to $800 + GST for most listings. Styling runs from $2,000 + GST for a partial dress to $6,000 + GST for a full furniture package on a larger home. The campaign line covers the online listing, signboard and printed material, and moves with the system upgrades an agent recommends.

These three items add up to $3,600 to $10,800 + GST. Agent commission is not part of that total. It is a separate percentage of the sale price, charged on settlement.

Commission has no fixed rate in Queensland.

Queensland deregulated real estate commission in 2015. There is no fixed or maximum rate. Most agents charge 2.5% to 3% + GST of the sale price, and the rate is open to negotiation.

On an $800,000 sale, 2.75% + GST comes to about $24,200.

Updated September 2026. Source: REIQ and Empire Legal (31 July 2026).

What YourPropertyPilot does for you today.

Social Posts, in beta

YourPropertyPilot does not replace photography, styling or your agent’s campaign. Social Posts turns your agency’s own listing photos and reviews into posts, and publishes them to the accounts you connect, at no extra photography cost. It is running today for the first customers.

Ten free posts

Send three of your own reviews or posts. Get ten finished posts back within 24 hours, in your colours. No card, and yours to publish either way.

Updated September 2026. Source: YourPropertyPilot’s Social Posts and ten free posts offer, published on this site.

Common questions.

What does it cost to market a house for sale in Queensland?

Photography, styling and the advertising campaign together cost about $3,600 to $10,800 + GST. Agent commission is separate, at 2.5% to 3% + GST of the sale price.

How much does professional photography cost for a Queensland listing?

Photography, a floorplan and drone footage cost $600 to $800 + GST. Source: Kath Chown Real Estate, Brisbane.

How much is real estate agent commission in Queensland?

Queensland deregulated commission in 2015. There is no fixed or maximum rate. Most agents charge 2.5% to 3% + GST of the sale price. Source: REIQ.

Does YourPropertyPilot help with marketing costs?

YourPropertyPilot does not replace photography, styling or your agent’s campaign. Social Posts turns your own listing photos and reviews into social posts, at no extra cost. It is live today, in beta. New agencies can try it with ten free posts.

Want More From What You Already Have?

Send three of your own reviews or posts. Get ten finished posts back within 24 hours. No card.