The best social media marketing for real estate agents

The list

1. 1. Agent Social

   A Sydney photography and video business that also posts to office and agent social profiles and runs social ad campaigns.

   Best for: Agencies that want listing photography, video and social posting from one supplier, mainly in Sydney.

   Watch: Photography is listed for Sydney. Pricing is not shown in the page text we reviewed.

2. 2. pepperit

   A marketing agency that manages social accounts for real estate agents and agencies, including posts, comments and messages.

   Best for: Agencies that want a team to run Facebook, Instagram or LinkedIn and will brief it.

   Watch: The listed plan covers up to two channels and two to three posts or stories a week. Pricing is not stated on their site.

3. 3. YourPropertyPilot

   Builds social posts from an agent's own reviews and property listings, in the agent's branding, using AI.

   Best for: Agents and agencies with no marketing hire, whose buyers and sellers are on social media.

   Watch: Not a fit for agencies with an in-house social team or agents who prefer to market themselves. Pricing is not shown on this page.

4. 4. Hootsuite

   A social media management platform. Its blog has a real estate guide and a free template for agents and firms.

   Best for: An office where a coordinator or agent will write and schedule the posts.

   Watch: You still supply every post. The guide's examples are mostly from the US. Pricing is not stated in the guide.

5. 5. Rex Software

   Publishes a guide to social media for real estate marketing, covering goals, strategy and common pitfalls.

   Best for: Agents setting goals and a posting plan before they buy anything.

   Watch: The guide is advice, not a posting service. Product features for social media are not stated in the article.

6. 6. Matterport

   A guide to social channels and tips, with a focus on using Matterport 3D tours in posts.

   Best for: Agencies that already capture 3D tours and want to reuse them in posts.

   Watch: It is a guide, not a posting service, and it leans on US figures.

Where YourPropertyPilot fits

YourPropertyPilot sits in the middle of this list. It is a done-for-you option for agents and agencies with no marketing hire, and it builds posts from reviews and listings you already have. Pick another option if you have an in-house social team, if your buyers are not on social media, or if you want to brief a team yourself.

Start with who does the work

Social media marketing for an agent comes down to three jobs. Someone makes the posts. Someone publishes them. Someone answers the comments and messages. Each option below covers a different mix of those jobs.

Done-for-you services use a team to post for you. Agent Social and pepperit are the two Australian examples on page one. Scheduling tools such as Hootsuite publish what you give them. Guides from Rex Software and Matterport explain what to post, but they do not post for you.

Several of the guides on page one come from the US. Their figures describe US agents, so this page does not repeat them.

Pick by your week rather than the feature list. An agent with no spare hours needs the work taken over. A principal with a coordinator needs a tool that coordinator can run.

Why posting in bursts costs agents

Luke Marshall at YourPropertyPilot says the most common mistake in the agent accounts his team has reviewed is posting in bursts. In his words: "they'll do it in bursts, so they might get quiet and then do a sequence of three or four posts, and then it drops off for another six to eight weeks before they revisit it again when it gets slow."

He explains the cost this way: "your audiences are on social media all the time, not part time." He adds that "whenever you're going through a quiet patch, you are missing the opportunity to be in front of people who could be ready to buy or sell".

The Rex Software guide makes a similar point. It says irregular posting makes a brand look unreliable. Whoever posts for you, the useful test is who keeps posting in a slow month.

What doing it yourself costs in time

A Reddit thread on r/RealEstateAdvice from January 2026 asked whether social media is worth it for an agent who gets clients from their agency database and referrals. One commenter said the work is large for anyone who is not already good at it. The same commenter offered a rule of thumb of 100 videos, 100 posts and 100 reels to find your voice, and called it arbitrary. Treat it as one person's view.

Luke Marshall gives his own estimate from experience. When an agent does it themselves, that is "five to ten hours per week that could be spent talking to customers, doing their day job work, or doing more meaningful work prospecting." He says the same hours fall on admin or reception staff when the work is passed to them. He says a remote offshore resource varies widely in monthly cost.

These are Luke's estimates, not market statistics. Count your own hours for a month before you decide.

Where YourPropertyPilot fits and who should skip it

An agent sells three houses in a month. The feed shows one post. The reviews sit in a Google profile and the listing photos sit in a folder. The problem is raw material rather than effort.

YourPropertyPilot is a done-for-you option built for that gap. It builds posts from an agent's existing reviews and property listings, in the agent's own branding. Agents can also give it suggestions and inputs, and it makes more pieces from those. Luke Marshall at YourPropertyPilot says agents using it today get content built from their own contributions.

Luke is also plain about who should skip it. He says: "Your property pilot is not a fit if your customers aren't on social media." He adds: "It's not a fit if you're comfortable with the amount of leads you're already generating and don't believe in marketing." And "it's also not a fit for businesses that think they can market better themselves." An agency with an in-house social media team is also not a fit, in his view.

He accepts that a determined agent can do this alone. His view: "even with that in mind, YPP can probably do it more cost effectively than what you're doing today." That is his opinion, not a tested result.

YourPropertyPilot's growth lead, Luke Marshall, worked at Google APAC, where he helped launch YouTube across South-East Asia. He was a client partner at Facebook, says he launched Australia's first Instagram advertising campaigns, and has spent over a decade working with startups. These are his own credentials. They are not endorsements of YourPropertyPilot by those companies. YourPropertyPilot has not won any awards.

How to choose in an afternoon

Write down who will make the posts in a slow month. If the answer is nobody, choose a service that posts for you. If the answer is a coordinator, choose a tool they can run.

Ask each vendor who writes the posts, which channels are covered, and what the contract term is and what it costs, with GST shown separately. Page one does not show prices for Agent Social or pepperit, so ask for a written quote.

Then check your own accounts. Count the posts in the last three months and look for gaps. A gap of weeks is the pattern Luke describes above.

No option on this page can promise enquiries. Results depend on the buyer, the local area and the property.

Questions agents ask

Is social media worth it for an agent who gets clients from referrals?

A Reddit thread from January 2026 asked this. Commenters said it can build a personal brand if you commit to the work. It can sit alongside referrals and database work. Treat it as a way to stay seen by people who may sell later. Results depend on your area and your buyers, and no option here can promise enquiries.

How often should an agent post?

Luke Marshall at YourPropertyPilot says the most common mistake is posting in bursts, then going quiet for six to eight weeks. His answer gives no fixed number of posts. Rex Software's guide says irregular posting makes a brand look unreliable. Pick a pace someone will keep in a slow month, then hold to it.

Should I use a done-for-you service or a scheduling tool?

Use a service if nobody in your office has spare hours. Use a scheduling tool if a coordinator can write the posts. A tool such as Hootsuite schedules posts, but you still supply the content. Services such as Agent Social and pepperit post for you, so your job is to brief them.

Who should not use YourPropertyPilot?

Luke Marshall at YourPropertyPilot says it is not a fit if your customers are not on social media. It is also not a fit for agencies with an in-house social media team, for agents comfortable with their current leads who do not believe in marketing, or for those who think they can market better themselves.

How much time does social media take an agent who does it alone?

In Luke Marshall's experience, an agent doing it alone spends five to ten hours a week. He says the same hours fall on admin or reception staff when the work is passed to them. These are his estimates, not market statistics. Count your own hours for a month, then compare that time against any quote.