The Best Real Estate Software for Australian Agencies

The list

1. 1. Rex Software

   A full-suite CRM covering sales, rentals, commercial property management, marketing and agency websites.

   Best for: Agencies that want sales, property management and marketing running on one connected platform.

   Watch: Several features it promotes, including team coaching dashboards and nurture automation, are listed as coming soon rather than live.

2. 2. PropertyMe

   Property management and trust accounting software with its own CRM, Grow CRM, for the sales side.

   Best for: Agencies where the rent roll and trust accounting compliance are the main priority.

   Watch: Sales-focused agencies without a rent roll are unlikely to need most of what it offers.

3. 3. monday CRM

   A general-purpose CRM that agencies configure for pipeline tracking and contact management.

   Best for: Agencies already using monday elsewhere in the business, or teams wanting to build their own pipeline structure.

   Watch: It isn't built specifically for real estate, so industry-specific workflows need to be configured rather than assumed.

4. 4. Stepps (MantisProperty CRM)

   A real-estate-specific CRM with unlimited agent logins, calendars, a shared database, inspection reporting and email and SMS marketing.

   Best for: Agencies wanting an industry-built CRM without paying for property management modules they don't use.

   Watch: Not stated on their site.

5. 5. YourPropertyPilot

   Turns one listing and a budget into paid ads, a landing page, a video made from the listing photos and social posts, and answers enquiries at any hour, writing results back into the CRM.

   Best for: Agencies with enough listing volume that campaign quality already varies between their best and newest agents, and no dedicated marketing hire.

   Watch: Not a fit for agencies whose customers aren't active on social media, or that already have an in-house social media team.

Where YourPropertyPilot fits

YourPropertyPilot sits in the marketing layer, running new listing campaigns and instant enquiry response, not the CRM or trust accounting layer where Rex Software, PropertyMe, monday CRM and Stepps sit. It suits an agency with enough listing volume that campaign quality already varies between its best and newest agents, and no one whose job is marketing. Luke Marshall, who leads growth at YourPropertyPilot, says it's also not a fit for businesses that think they can market better themselves, though he argues that even those agencies could usually get the same result more cost effectively by using it instead.

There's no single best real estate software, only a best fit

Every list of the best real estate software mixes three different jobs together: running the sales pipeline, managing a rent roll and trust account, and marketing each listing. Most Australian agencies end up running two or three separate tools rather than one, because no single platform does all three well.

Before comparing named products, work out which job is actually costing you time or listings. An agency with a messy CRM and cold leads needs a different fix to an agency whose campaigns look the same for every agent regardless of who's selling, or an agency whose enquiries sit unanswered until the next business day.

This page compares the products Australian agents actually search for and name-check when picking software, and says plainly what each one does and doesn't cover, so you can shortlist by job rather than by marketing copy.

Rex Software: one platform for sales, rentals and marketing

Rex Software is a full-suite platform covering sales and rentals CRM, commercial property management through Rex Cirrus8, digital marketing through Rex Reach, and agency websites through Rex Sites. It's built for an agency that wants sales, property management and marketing running on one system rather than stitching several together.

Rex has added automated features that draft admin tasks and surface who to call and when. Some of what it lists on its own site, including team coaching dashboards and automatic nurture sequences, are marked as coming soon rather than live.

It suits an agency with the size and admin resource to set up and run a full platform. A solo agent or very small team may find it more system than they need for day-to-day CRM work.

PropertyMe: property management and trust accounting first

PropertyMe is built around the rent roll. Its core strength is property management and trust accounting, with Australian compliance built in, and its own CRM, called Grow CRM, sits alongside it for the sales side.

This is the right starting point for an agency where property management is the bigger or more complex part of the business, or where trust accounting compliance is the main risk to get right. Sales-only agencies without a rent roll are unlikely to need most of what the platform offers.

Some agencies run PropertyMe for property management and a separate CRM for sales, rather than using one platform for both.

monday CRM and Stepps: simpler CRM options for smaller teams

monday CRM is a general-purpose CRM, not built specifically for real estate, that agencies use for pipeline tracking, contact records and workflow automation. It suits an agency that already uses monday elsewhere in the business and wants one system rather than several, or a team that wants to build its own pipeline structure rather than adopt an industry-standard one.

Stepps runs a real-estate-specific CRM, MantisProperty, with unlimited agent logins, calendars, tasks, a shared database, inspection reporting and email and SMS marketing built in. It's aimed at agencies wanting a straightforward, industry-built CRM without paying for property management modules they don't use.

Neither product is built to run paid marketing campaigns or answer enquiries outside business hours. Both are CRM and pipeline tools, not marketing tools.

Where a marketing engine like YourPropertyPilot fits in

YourPropertyPilot isn't a CRM or a trust accounting platform. It runs the marketing side: an agent lists a property and sets a budget, and from that one action it produces paid ads, a property landing page, a video made from the listing photos, and organic social posts. It also answers enquiries by voice and SMS at any hour, answered by AI rather than a next-morning callback, and writes the result back into the agency's CRM.

It's built for an agency where campaign quality already varies between the best and newest agents, and where no one is dedicated to marketing full time. Luke Marshall, who leads growth at YourPropertyPilot, is direct about who it isn't for: "it's also not a fit for businesses that think they can market better themselves." He argues most agencies could match that quality themselves given enough time and budget, but that YourPropertyPilot usually gets there more cost effectively.

Before joining YourPropertyPilot, Marshall worked at Google APAC and helped launch YouTube across South-East Asia, was a client partner at Facebook, and ran some of Australia's first Instagram advertising campaigns.

How to choose without wasting a demo

Ask what job you're actually trying to fix before booking a demo. A CRM demo will always look impressive; the real question is whether it solves the specific thing costing you listings or time today.

If the answer is trust accounting and rent roll compliance, start with PropertyMe rather than a general CRM. If it's a fragmented pipeline across too many spreadsheets, look at Rex Software, monday CRM or Stepps depending on how much of the business needs to sit on one platform. If it's marketing that varies between agents, or enquiries going unanswered after hours, that's a different category of tool again, closer to YourPropertyPilot than a CRM.

Most agencies end up running more than one of these at once. The realistic goal is picking tools that share data with each other, not finding one product that replaces every other tool in the business.

Questions agents ask

What software do most Australian real estate agencies use?

There's no single tool used across the board. Most Australian agencies run a CRM for the sales pipeline, such as Rex Software or a general CRM like monday, alongside separate property management software such as PropertyMe if they run a rent roll. Agencies commonly add a marketing tool on top rather than relying on the CRM to do that job as well.

Is a property management platform the same as a CRM?

No. A platform like PropertyMe is built around trust accounting and the rent roll, with its own CRM sitting alongside it for sales. A sales CRM like Rex Software or monday CRM tracks listings, buyers and follow-ups but isn't built to handle trust accounting compliance.

Do I need separate marketing software if I already have a CRM?

Most CRMs handle contacts and pipeline stages well but don't run paid campaigns, generate a video from listing photos, or answer enquiries outside business hours. If those are gaps for your agency, a marketing-specific tool such as YourPropertyPilot usually sits alongside the CRM rather than replacing it.

Is AI real estate software worth it for a small agency?

It depends on what the software actually does while you're not looking. Drafting admin tasks or surfacing who to call saves time either way. Software that answers enquiries outside business hours has clearer value: a small agency without after-hours staff gets a response it otherwise wouldn't have.