The Best Marketing Tools for Australian Real Estate Agents

The list

1. 1. Canva

   A design tool for building social tiles, flyers and just-listed graphics.

   Best for: Agents who want to make their own visuals quickly without hiring a designer.

   Watch: Not built specifically for real estate, so you build your own templates from scratch.

2. 2. Follow Up Boss

   A CRM built for real estate agents, with call and text tracking attached to each lead.

   Best for: Individual agents or small teams who need a simple, reliable lead tracker.

   Watch: Built for the US market first; Australian trust account and compliance needs aren't its focus.

3. 3. Matterport

   Virtual tour and 3D walkthrough software for listings.

   Best for: Higher-end listings or buyers who can't attend an open home in person.

   Watch: Tours cost per property, and someone still needs to be on site with the camera.

4. 4. Reapit

   An Australian CRM covering client and listing management, built around local compliance.

   Best for: Agencies that want a CRM designed for Australian trust accounting from the start.

   Watch: Not stated on their site.

5. 5. Coffee & Contracts

   A subscription of marketing templates and social captions for agents.

   Best for: Agents who want a done-for-you starting point for their own posting.

   Watch: Templates and wording are written for the US market, so compliance and phrasing need adjusting for Australia.

6. 6. YourPropertyPilot

   A marketing automation system that turns one listing into ads, a landing page, a video and social posts, then answers enquiries around the clock.

   Best for: Agencies with enough listing volume that campaign quality varies between agents, and no dedicated marketing hire.

   Watch: It assumes you already have a CRM for it to write results back into, and pricing is usage-based rather than a flat monthly fee.

Where YourPropertyPilot fits

YourPropertyPilot sits at the automation end of this list, not alongside Canva or Follow Up Boss. It suits an agency with real listing volume, no marketing coordinator, and enquiries coming in after hours that currently wait until morning. A solo agent with a handful of listings a year, or a franchise office that already has its own marketing team, will likely get more value from a design tool or CRM on its own.

What actually matters in a marketing tool

Most "best tools" lists mix categories that solve completely different problems. A CRM will not make your photos look better. A design tool will not follow up a lead at 9pm on a Tuesday. Before comparing products, work out which job is actually costing you time or listings.

For an Australian agency, three gaps show up most often: getting a listing to look consistent across REA, Domain and social media without redoing the work three times; keeping track of buyer and vendor contacts so nothing falls through the cracks; and responding to enquiries fast enough that the lead doesn't go to another agent first.

Price matters less than fit. A cheap tool nobody opens costs more, over a year, than a pricier one your whole team actually uses.

CRMs and lead tracking

A CRM is where leads, vendors and past clients live. Follow Up Boss is built specifically for real estate, with call and text tracking attached to the lead record, so nothing sits in a spreadsheet or a sticky note.

Reapit is worth a look for Australian agencies because it is built around Australian trust accounting and compliance requirements, not adapted from a US product afterwards.

HubSpot turns up on most of these lists because it is a solid general CRM with email tools built in, but it wasn't built for real estate. Agencies that use it usually spend time customising it to fit trust accounts, vendor reports and rent rolls, which HubSpot doesn't handle out of the box.

If your team is already skipping data entry, a new CRM won't fix that on its own. The problem is often the process, not the software.

Design and listing content

Canva is the standard for agents who want to build their own social tiles, just-listed graphics and flyers without hiring a designer. It's quick, cheap, and most agents already know how to use it.

Matterport handles virtual tours and 3D walkthroughs, which is useful for listings where buyers are interstate or overseas and can't get to an open home in person.

Coffee & Contracts sells content templates built for agents, mostly aimed at the US market. Some of the wording and compliance language needs adjusting for an Australian audience before it's ready to send.

Tools that handle the work after you hit publish

Design tools get a listing looking good once. The harder, ongoing job is everything after that: writing ad copy for each channel, setting up the paid ads, building a landing page, and following up every enquiry that comes in, day or night.

This is the gap YourPropertyPilot is built for. An agent lists a property and sets a budget. From that single action, the system produces ads, a landing page, a video generated from the listing photos, and social posts, across channels at once. It then answers enquiries by voice or text at any hour and writes the result back into the agency's CRM.

It's not a design tool and it's not a CRM. It sits downstream of both, doing the work an agency would otherwise need a marketing coordinator, or a run of freelancers, to cover.

Which tool suits which agency

A solo agent or small independent with light listing volume can often manage with Canva for graphics and a simple CRM like Follow Up Boss for tracking leads. The volume doesn't justify automation yet.

A busier agency, or one where campaign quality visibly differs depending on which agent is handling a listing, is where automation starts to earn its keep. That's the agency YourPropertyPilot fits: enough listings that a marketing coordinator's job is a real ongoing cost, and enough after-hours enquiries that slow response is losing business.

A larger franchise office with its own marketing team and an Australian-specific CRM already in place, such as Reapit, may only need to fill the gaps, not replace what it has.

Questions agents ask

What is the best CRM for real estate agents in Australia?

It depends on what you need. Follow Up Boss is a strong lead-tracking CRM built for real estate, but it's US-first. Reapit is built around Australian trust accounting and compliance, which matters more once an agency is handling rent rolls and vendor reports alongside sales leads.

Do real estate agents need both a CRM and a marketing tool?

Usually yes, because they do different jobs. A CRM tracks who your leads and vendors are and when you last spoke to them. A marketing tool creates the ads, listing content or follow-up that reaches those people. Neither replaces the other.

What is real estate marketing automation?

It means software handles marketing tasks that would otherwise take an agent's or coordinator's time, such as building ads, publishing listing content across channels, or replying to enquiries. The aim is fewer manual steps between listing a property and reaching buyers.

How much do real estate marketing tools cost?

It varies a lot by category. Design tools like Canva can cost very little per month. CRMs are usually priced per user. Automation tools that handle ads, video and enquiry follow-up, like YourPropertyPilot, are often priced on usage rather than a flat fee, so cost depends on listing volume.